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About

Fifteen years of product decisions — not a sourcing desk.

Most China sourcing ends at a quotation. This program starts with a specification and ends with a batch you can defend to your own customer. The difference is who is accountable when a sample fails.

Based inBeijing, China — same time zone as the factories
Experience15 years in smart home and KNX product management
MarketsHigh-end residential projects in the Gulf, Europe and Asia
LanguagesChinese (native), English (working)
Role hereRuns every OEM/ODM program personally, specification to shipment
Not my roleTrading, brokering, or quoting on someone else's finished product

What I did before this

Fifteen years inside smart home product management, most of it on KNX-based systems for high-end residential work — the kind of projects where a wall panel is specified years before it is installed, and where a protocol mismatch is discovered by an integrator on site rather than in a lab. That environment teaches a specific discipline: the specification has to survive contact with electricians, interior designers, procurement departments and building inspectors, not just with a factory's sample room.

I have sat on the client side of Chinese factories. I know how a quotation is built, which line items are padded, which certifications are genuinely held and which are borrowed from a sister company, and what a factory will quietly change in production once the tooling is paid for. That is the knowledge this program sells — not access to suppliers, which anyone can buy on Alibaba.

How I work

01

Specification first

Written, measurable, and agreed before a factory is asked for a price. A product defined by a photo cannot be inspected on arrival.

02

Samples tested, not photographed

I test in my own setup and send you a comparison report — including the failures. A supplier who cannot survive a failed sample will not survive mass production.

03

No factory commission

I am paid by the client, on a fixed fee plus program margin. If a factory offers a rebate, it belongs in your unit price, not in my pocket.

04

Tooling belongs to you

Moulds are invoiced to you, documented with cavity records, and never shared with another customer. That is what makes a second source possible later.

What I write about

I publish the parts of this work that clients usually pay to learn the hard way — what KNX certification actually costs, how to tell a factory from a forwarder, and when OEM is the wrong route compared with ODM. The Insights section is written from project experience, not from supplier brochures.

Tell me what you are trying to build

A short description of the product, the market and the timeline is enough to say whether this is feasible — and roughly what it will cost.