Launch a Zigbee 3.0 line under your brand — gateway, app, panels, sensors and motors — without piecing the cloud, radio certification and packaging story together from five suppliers.
White-label Zigbee catalogues are easy to find. Owning a coherent private label range is harder: the gateway firmware customers never see, the app that must survive OS upgrades, the cloud region your market expects, and CE/RED radio files that change when the antenna moves a few millimetres.
We treat Zigbee private label as one program — architecture first, then a device roadmap on a shared radio and design platform, then certification and pilot batch. You own the tooling, the brand skin and the commercial relationship with the cloud account.
Zigbee 3.0 coordinator, local behaviour, OTA path and an iOS/Android app with your skin — decided before the first device mould.
Panels, presence sensors, curtain motors, plugs/relays and TRVs on one radio module and one packaging system.
CE/RED (and UKCA/RoHS), optional Zigbee Alliance cert, 100% pairing tests and signed firmware releases.
| Protocol | Zigbee 3.0 (2.4 GHz); optional Matter bridge via gateway |
| MOQ | From 200 pcs per variant |
| Indicative lead time | 10–14 weeks per device after design freeze; gateway + app first release often 16–20 weeks |
| Certification | CE (RED), UKCA, RoHS/REACH; Zigbee Alliance optional; FCC if North America is on the map |
Retail brands, distributors, hotels and e-commerce channels where the customer lives in an app, wants a lower entry cost than KNX, and needs a range that can grow SKU by SKU under one cloud story.
If your buyers are developers, consultants and integrators writing specification documents, start with the KNX OEM China path — or run both lines with one design language.
Retail, hotel or distributor — plus rough volumes — is enough to sketch a Zigbee private label roadmap and a realistic first-order size.